Rent the Runway Case Reflection Paper
Rent the Runway Case Reflection Paper Founded in 2009, Rent the Runway (RTR), a membership based e commerce company offers customers the opportunity to rent designer dresses and accessories for a fraction of the cost . This innovative approach to retail is changing the face of fashion RTR began as simple idea when co-founders and Harvard University classmates Hyman and Fleiss collaborated on a shared closet idea. With a goal of solving the average women's problem of finding something to wear a wedding without breaking the bank, the two developed the concept of dress rentals for average consumers. Hyman's dress-rental idea came to fruition following a visit home for thanksgiving in 2008. She shared the idea with her friend who they started the business together. In December 2008, they had a meeting with Diane von Furstenberg, an influential fashion designer who also was president of the Council of Fashion Designers of America, and secured a meeting with her. Von ...