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METABICAL CASE STUDY 1) How does Metabical compare to current weight-loss options? There are just a few other weight reduction alternatives in the market contending with Metabical. The first is prescribed drugs. These are endorsed for utilize just by obese and extremely fat people. This was the use of appetite suppressants and fat-absorbing blockers in people with a BMI greater than 30 and weight loss medications. At the same time there were serious side effects, which meant that only one doctor could approve. However, this prescription drug option did not account for the overweight segment of BMI between the ages of 25 and 30 seeking weight loss solutions. The second option was a non-prescription weight loss medication. However, Alli was the only true over-the-counter weight loss solution approved by the FDA. Nevertheless, Alli's problem was that he had many negative side effects with more than 30 reports of liver damage. Other over-the-counter solutions were accepted by the ...

Reflection Paper - Theo Chocolate 1) Going forward, should Theo compromise the principles on which it built its reputation and value proposition? The most efficient way to build awareness is to increase online sale, which will increase market exposure. In addition, corporate sales and partnership will generate much needed awareness in these sector that will compliment online campaign. Theo will position itself as a company that values their customers both online and in their retail shops. A new easy to use and interactive website will be introduced to establish the new and improved Theo chocolate line. The brand values of Theo Chocolate are being eco-friendly and socially responsible. Theo Chocolate built its image by producing organic, Fair Trade, bean-to-bar chocolate. Theo Chocolate is the first company which is using the main organic,  having fair trade and bear to bar chocolate factory in us. Theo is fair trade certified by the IMO, a Swiss-based independent internatio...

Case: International Fight League 1) Would you have used the public stock market to fund the launch of International Fight League (IFL), as its CEO? Or would you have sought institutional investors? Why? The most important reason why companies are open to the public, the income value of the company's shares is the new value of the company. I would use the public stock market to fund the launch of International Fight League (IFL). In order to launch IFL, company needs fund. Funding this need by using public stock market is better and more rationalist  rather than finding institutional investors. Because IFL is not newcomer project thus they don't need investor companies. By allowing institutional investor to fund the IFL company, they will get share from IFL. I wouldn't want to make them my shareholder because the money that I want is only to launch the company. The IFL raised over $20 million in cash at its IPO, which provided an important buffer to cover the upfron...