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SMARTER SKIES PROJECT BY AIRBUS  Module 2:  Company Innovation System  2.0 Introduction   In this module, I m going to explain Airbus's innovation system at company level. Firstly I will analyze    Airbus based upon    main characteristics of modern innovation management and then I will comment on several innovation model that Smarter Skies belongs to. Then I will continue by showing Airbus's internal innovation system and structure and also explain the main mechanisms. Lastly, I will conclude with final remarks on Airbus's overall innovation system. 2.1 Characteristics In respect of analyzing    the Airbus Company according to the characteristics of “modern innovation management”, Airbus has close qualities to modern innovation characteristic. Therefore, we can easily bring forward that Airbus is a modern company.   Beginning with ' purpose of innovation ', Airbus include innovation as day to...

SMARTER SKIES PROJECT BY AIRBUS Module 1:  Basic Aspects of Innovation 1.0 Introduction In this module, I will be focusing on the basic aspects of innovation for Airbus's Smarter Skies project. First of all, I will be clarifying the kind of innovation that the Smarter Skies is, analyze its newness accordance to certain dimensions, describe its service aspects and explain the various components of its business model. Furthermore, I will state my views on whether Airbus utilizes the service dominant logic and whether it modified its business model for Smarter Skies. 1.1 Type of innovation As a beginning, it is important to clarify the meaning of innovation. As described in the OECD’s webpage, defines four types of innovation 1 : product innovation, process innovation, marketing innovation and organizational innovation. Product innovation is a good or service that is new or significantly improved. This includes significant improvements in technical specifica...

Smarter Skies by Airbus In this module I am going to explain Airbus company and their innovation Smarter Skies. The company was established in 1970 as a French-German partnership. The company is currently based in Germany, France, Spain, the United Kingdom and the Netherlands. It is based in Blagnac, France, a suburb of Toulouse. The company employs 72,816 people. Airbus having evolved during the past 40 years thanks to the vision, innovation and passion of its employees.   Airbus just shows its "Smarter Skies" conceptualization of how air travel will look like in 2050, this innovation point to shorter flights and less energy consumption. Airbus's   aircraft manufacturers planning to produce an assisted takeoff, dubbed "eco-climb" mode, where smaller, lighter airplanes would depart from shorter runways and reach cruising altitude faster. Once in the air, planes will pinpoint the most direct route and   fly like a flock of birds which is name...