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SMARTER SKIES PROJECT BY AIRBUS  Module 2:  Company Innovation System  2.0 Introduction   In this module, I m going to explain Airbus's innovation system at company level. Firstly I will analyze    Airbus based upon    main characteristics of modern innovation management and then I will comment on several innovation model that Smarter Skies belongs to. Then I will continue by showing Airbus's internal innovation system and structure and also explain the main mechanisms. Lastly, I will conclude with final remarks on Airbus's overall innovation system. 2.1 Characteristics In respect of analyzing    the Airbus Company according to the characteristics of “modern innovation management”, Airbus has close qualities to modern innovation characteristic. Therefore, we can easily bring forward that Airbus is a modern company.   Beginning with ' purpose of innovation ', Airbus include innovation as day to...

SMARTER SKIES PROJECT BY AIRBUS Module 1:  Basic Aspects of Innovation 1.0 Introduction In this module, I will be focusing on the basic aspects of innovation for Airbus's Smarter Skies project. First of all, I will be clarifying the kind of innovation that the Smarter Skies is, analyze its newness accordance to certain dimensions, describe its service aspects and explain the various components of its business model. Furthermore, I will state my views on whether Airbus utilizes the service dominant logic and whether it modified its business model for Smarter Skies. 1.1 Type of innovation As a beginning, it is important to clarify the meaning of innovation. As described in the OECD’s webpage, defines four types of innovation 1 : product innovation, process innovation, marketing innovation and organizational innovation. Product innovation is a good or service that is new or significantly improved. This includes significant improvements in technical specifica...

Smarter Skies by Airbus In this module I am going to explain Airbus company and their innovation Smarter Skies. The company was established in 1970 as a French-German partnership. The company is currently based in Germany, France, Spain, the United Kingdom and the Netherlands. It is based in Blagnac, France, a suburb of Toulouse. The company employs 72,816 people. Airbus having evolved during the past 40 years thanks to the vision, innovation and passion of its employees.   Airbus just shows its "Smarter Skies" conceptualization of how air travel will look like in 2050, this innovation point to shorter flights and less energy consumption. Airbus's   aircraft manufacturers planning to produce an assisted takeoff, dubbed "eco-climb" mode, where smaller, lighter airplanes would depart from shorter runways and reach cruising altitude faster. Once in the air, planes will pinpoint the most direct route and   fly like a flock of birds which is name...

Turkish Economy in 2016 and its Future Prospects  For the Turkish economy, the year 2016 had been a bumpy road. There was a combination of local and global events that had resulted in weakening of Turkish Lira against EUR or USD. With downgrade after downgrade, Turkey’s Moody’s credit grade is Ba1, which is the upper￾most limit of “junk bond” category. Some of the remarkable events and their economic relevancies are presented below. In the light of these events, our projection of Turkish economy in the future does not look very bright. However, according to IMF Concluding Statement of the 2017 Article IV Mission chapter, the current moderate fiscal loosening policy of Turkey is appropriate, and if accompanied by a medium-term consolidation plans with extension of minimum wage with a reduction, as well as high return public investments, it could help the country strengthen its economy. If the country manages to rebuild business confidence, maintain and uphold publi...

FINANCIALS OF ARÇELİK COMPANY Turkish Economy  Slow growth in Europe and a deteriorating geopolitical environment in its neighbourhood have negatively impacted exports, investment, and growth. The influx of 3 million Syrian refugees in 2015–16 created new social, economic, and political demands, particularly in urban centre where most refugees are living.Political developments in 2015 and 2016 have presented further challenges. Elections in June and November 2015, a cabinet reshuffle in May 2016, an attempted coup in July, and the consequent replacement of public officials have all affected the Government’s reform momentum. At the same time, a series of terrorist attacks has weakened tourist arrivals and foreign investment. Private investments have been delayed, leading to slower economic growth. In November 2015, Turkish Military shot down a Russian fighter jet with the claim that it was trespassing Turkish airspace. This had resulted in a crisis with Russian Federation th...

Rent the Runway  Case Reflection Paper  Founded in 2009, Rent the Runway (RTR), a membership based e commerce company offers customers the opportunity to rent designer dresses and accessories for a fraction of the cost . This innovative approach to retail is changing the face of fashion RTR began as simple idea when co-founders and Harvard University classmates Hyman and Fleiss collaborated on a shared closet idea. With a goal of solving the average women's problem of finding something to wear a wedding without breaking the bank, the two developed the concept of dress rentals for average consumers. Hyman's dress-rental idea came to fruition following a visit home for thanksgiving in 2008. She shared the idea with her friend who they started the business together. In December 2008, they had a meeting with Diane von Furstenberg, an influential fashion designer who also was president of the Council of Fashion Designers of America, and secured a meeting with her. Von ...

'Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers' Case Reflection Paper In each case the strategies are different because of the company's situation at that time. Thanks to early adopters Airbnb, Etsy and Uber has started thinking abouy how to expand their customer base with better marketing methods. Digital marketing will help out, enabling different companies to get targeted customers through different search ads or social media at the affordable rate. Airbnb Airbnb was a two sided marketplace that sought to match people that owned real estate properties with people interested in renting short-term lodging. Airbnb was founded in August 2008 and based in San Francisco, California, the company was privately owned. By 2009, Airbnb had more than one thousand customers and by 2011 more than one million. One of the major advantage of Airbnb was that it tended to be substantially cheaper, generally 30% to 80% lower than hotels in the same location. I...

Case Airbnb, Etsy, Uber Acquiring the first 1000 Customers Case Reflection Paper Thales Teixeira studied three of the well known and successful startups; Uber, Etsy, and Airbnb. He hopes to find some similarities in how those businesses solved. New businesses often tackle finding their first customers. Their challenge was even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. To launch as a platform service; Airbnb, Etsy and Uber companies need to find users on both the supply and demand sides. All three platforms focuse on getting the service side of the equation first and customers second. Airbnb: From the beginning, it was clear to the founders of apartment-sharing site Airbnb that they would need to find people willing to list their homes before finding people interesting in staying in them. The entrepreneurs figured they could do a better job of making apartments appealing than the online c...

CANADIAN SOLAR Case Analysis 1. Should Canadian Solar try to be global? In my opinion every company should try to be global if there is a good opportunity. It is also same for Canadian Solar and they have chance to go after to be global. If the company can create difference on their products and diverse from other global companies. The most common semiconductor material for PV cells is silicon. Thus one of the major driver behind the price of solar PV is price of silicon. Companies like Canadian Solar are trying to decrease the costs by finding cheap; silicon, other raw materials and labor.  There are really huge competitors in the world in solar energy sector. In order to survive in this market Canadian Solar should be global and build offices and facilities around the world. They should establish their facilities especially on Asian countries such as China, Thailand, Taiwan, Indonesia. Because the cost of raw material and labor is cheaper. The marketing and selling offi...

UNITED CEREAL CASE SOLUTIONS Questions 1. As Lora Brill, UC’s European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? 2. What do you think of Brill’s Euroband proposals? Should she authorize the launch of Healthy Berry Crunch as the Euroband? What concerns do you have? How would you resolve them? 3. How might UC implement your recommendations? What do you think of the Eurobrand Team proposal? SOLUTIONS The case gives a brief idea about the company’s confusion over a new product launch in Europe. United Grain was first established in Kalamazoo, Michigan in 1910 and has stepped into other markets, such as drinks, frozen food and cooked food. But the trend of breakfast cereals came into play soon. It was very necessary for the company to do a full research before launching a new product. There were strong values and policies that the company had to follow for its managers. Breakfast was a pot of corn, a pot and a Kellog, whi...